Privacy Policy

Last Updated: 10 July 2026

1. Introduction

Welcome to PehriJo (“PehriJo”, “we”, “our”, or “us”), a virtual clothing try-on platform operated by Valkya Creations Private Limited.

This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you use:

https://pehrijo.com

PehriJo mobile applications

Any related websites, products, and services provided by us (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein.

Company Name: Valkya Creations Private Limited

Registered Office: Gandhinagar, Gujarat, India

Website: https://pehrijo.com

Contact Email: support@pehrijo.com

3.1 Information You Provide

We may collect information that you voluntarily provide, including:

Full name

Mobile number

Email address (if provided)

Profile information

Customer support communications

Feedback and survey responses

Any information submitted through forms or account settings

3.2 User Content and Uploaded Images

To provide our virtual try-on services, we may collect and process:

Profile photographs

Selfies and user-uploaded photographs

Clothing images

Fabric images

Images generated by our Services

Saved images and generation history

3.3 Payment Information

Payments are processed by third-party payment service providers.

We may receive:

Payment status

Transaction identifiers

Subscription details

Order history

Invoice information

We do not store:

Credit card numbers

Debit card numbers

Banking credentials

UPI PINs

CVV numbers

Net banking passwords

3.4 Automatically Collected Information

When you use our Services, we may automatically collect:

IP address

Device identifiers

Browser type

Operating system

App version

Usage information

Diagnostic information

Access dates and times

Crash reports

Session information

Log files

We use your information for the following purposes:

Creating and managing user accounts

Authenticating users

Providing virtual clothing try-on services

Processing uploaded images and generating AI outputs

Providing customer support

Processing subscriptions and payments

Monitoring and improving our Services

Performing analytics and usage measurement

Detecting and preventing fraud and abuse

Ensuring platform security

Complying with legal obligations

Enforcing our Terms and Conditions

To provide our Services, uploaded images may be securely processed using third-party artificial intelligence technologies and infrastructure providers.

Such processing is performed solely for:

Generating virtual try-on images;

Delivering requested features and functionality;

Maintaining and improving service reliability.

We do not use your uploaded photographs or generated images to train our proprietary artificial intelligence models without your explicit consent.

We use analytics and tracking tools to understand how users interact with our Services and to improve user experience.

These tools may include:

Google Analytics

StatCounter

PostHog

Meta Pixel

These services may collect information such as:

Device information

Browser information

Pages visited

Session duration

User interactions

Approximate geographic location

Referral sources

The information collected through these services may be processed according to the respective privacy policies of these providers.

We use cookies and similar technologies, including:

Essential cookies

Authentication cookies

Session cookies

Preference cookies

Analytics cookies

Performance cookies

Cookies help us:

Maintain user sessions

Improve website functionality

Analyze usage patterns

Measure the effectiveness of marketing activities

You may disable cookies through your browser settings, although certain features of the Services may not function properly.

We may share information with trusted third parties, including:

Service Providers

Cloud hosting providers

Artificial intelligence processing providers

Analytics providers

Payment processors

Customer support providers

Infrastructure and technology service providers

These third parties are authorized to process information only as necessary to provide services to us.

Legal Requirements

We may disclose information if required:

By law;

By court order;

By governmental authority;

To protect our legal rights;

To investigate fraud, abuse, or security incidents.

Business Transfers

Information may be transferred in connection with:

Merger

Acquisition

Sale of assets

Corporate restructuring

Reorganization of our business

Some of our service providers may process information in countries other than your country of residence.

By using our Services, you understand and agree that your information may be transferred to and processed in jurisdictions that may have different data protection laws than those in your country.

Where required by law, we take reasonable measures to protect personal information during such transfers.

We retain personal information only for as long as reasonably necessary to provide our Services and comply with applicable legal obligations.

Image Retention

Uploaded photographs and generated images may be retained for up to 90 days from the date of creation or upload, unless:

You delete them earlier;

A longer retention period is required by law;

Retention is necessary for fraud prevention or dispute resolution.

Users may permanently delete their uploaded and generated images through the Services where such functionality is available.

We implement commercially reasonable administrative, technical, and organizational safeguards to protect your information, including measures designed to prevent:

Unauthorized access

Unauthorized disclosure

Alteration

Misuse

Loss of information

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Subject to applicable law, you may have the right to:

Access your personal information;

Correct inaccurate information;

Update your information;

Request deletion of your information;

Withdraw consent where processing is based on consent;

Request information regarding the processing of your personal data.

To exercise your rights, contact us at:

support@pehrijo.com

You may request deletion of your account by contacting:

support@pehrijo.com

Upon deletion of your account:

Your profile information may be deleted or anonymized;

Uploaded images and generated content may be removed;

Certain information may be retained where required by law or for legitimate business purposes.

Our Services are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child without appropriate authorization, we may delete such information.

Our Services may contain links to third-party websites or services.

We are not responsible for the privacy practices, policies, or content of such third-party services.

Users are encouraged to review the privacy policies of any third-party websites they visit.

We may update this Privacy Policy from time to time.

Any changes will become effective when the revised Privacy Policy is posted on our website or mobile applications.

Your continued use of the Services after any modifications constitutes your acceptance of the updated Privacy Policy.

PehriJo

Operated by:

Valkya Creations Private Limited

Gandhinagar, Gujarat, India

Email: support@pehrijo.com

Website: https://pehrijo.com

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